Pimp my Configurator: Brabus’ virtual tuning workshop shows the manufacturers, where rubber meets the road.

Brabus Car Configurator for the Mercedes SLS AMG (Source: Brabus)

The New Brabus Car Configurator is an intelligent digital addition to the Brabus presence online. Not only designed for fun, the configurator has evolved into a smart selling tool which can be used within the dealership sales process by visualizing custom Brabus solutions for customers.

Who wouldn’t want to design their dream car online?  Brabus gets it right and isn’t far away from the (virtual) reality of allowing users to build their dream car on the web. For now, the CLS-Class and SLS are ‘pimpable’ for which we found the digital tuning to be very sophisticated.  Why not quickly checkout new Rims for your pimped SLS? With two quick mouse clicks this is possible in the virtual Brabus Workshop. The Car Configurator also allows users to refine Colour, Design, Chassis, Exhaust, Engine and Interior components.

The colour of the Mercedes SLS changed on click (Source: Brabus)

What makes the Brabus Car Configurator noble is it’s sleek design, the rotational car views and more importantly for Automobile lovers the often unusual and stylish result of the pimped car. Notably, with Christmas around the corner, users can also print their desired configuration or send an enquiry to their closest dealer.

According to Brabus, the Car Configurator will shortly incorporate the current Mercedes-Benz M-Class and SL. An App is also already in the works which will enable users to pimp their Brabus on the go. Until then, we’ll happily continue building our dream Brabus online.

Overall, a promising start for the Mercedes-Benz Car-Tuning specialist who is Headquartered in Bottrop, Germany.